CREA unveils redesigned REALTOR.ca website

Ottawa, ON October 18^th, 2018 – The Canadian Real Estate Association (CREA) recently launched an improved REALTOR.ca website design that features a simpler and more powerful search function, enhanced homebuyer calculators and access to highly anticipated school catchment areas.There are a host of smaller but impactful enhancements to the site navigation, REALTOR^® profiles and listing details pages, all with the goal to make it easier for homebuyers to find their dream home and drive more meaningful connections with REALTORS^®. The redesign, which targets desktop users, is the second phase of a multi-phase project which delivers an improved and responsive website experience for all visitors.REALTOR.ca, the No. 1 real estate website in Canada, delivers on its promise to facilitate consumers’ real estate needs with access to an average of 300,000 REALTOR^® listings at any given time, promoting the value of using a REALTOR^® and facilitating connections with REALTORS^®. Last year alone, it had more than 264 million visits and generated over 2.6 million leads for REALTORS^®.

“The improved REALTOR.ca provides consumers with access to a trusted and comprehensive source of property listings which include sought after features like neighbourhood information and tools they need to be successful in today’s marketplace,” said Barb Sukkau, president of CREA. “We help consumers connect with local REALTORS^® to support them every step of the way.”

Parents have always asked their REALTORS^® about nearby schools when considering a new home. REALTOR.ca now features a tool allowing parents to view properties for sale within a particular school’s catchment area.

Buying a home is the largest investment in many consumers’ lives and REALTORS^® are here to make the home buying process as simple and informed as possible. Whether searching on the go or at home, REALTOR.ca listings now include improved mortgage, land transfer tax and affordability calculators to support homebuyers in their search.

REALTOR.ca now incorporates the Living Room, a REALTOR.ca blog launched earlier this year.  The blog features passionate Canadian industry experts tackling a variety of home-related topics including market trends, home improvement, market trends, neighbourhood guides, design files and unique homes.

“REALTOR.ca is owned by REALTORS^®, and as such, we are committed to continuous enhancements to improve the site to ensure it remains Canadian consumers’ first choice when looking for a new home,” added Ms. Sukkau.

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About The Canadian Real Estate Association

REALTOR.ca is operated by The Canadian Real Estate Association (CREA), one of Canada’s largest single-industry trade associations. CREA works on behalf of 125,000 REALTORS^® who contribute to the economic and social well-being of communities across Canada. Together they advocate for property owners, buyers and sellers. REALTOR.ca provides trusted, up-to-date and comprehensive property advertisements for residential, commercial and rental properties across Canada. Whether you have just started looking or you are ready to make that important purchase, REALTOR.ca connects you to valuable resources and local REALTORS^® to help you find your dream property.

For additional information, please contact:

Pierre Leduc
Media Relation
The Canadian Real Estate Association
Tel.: 613-237-7111 or 613-884-1460
E: pleduc@crea.ca